How Does F&I Assistant Work?

F&I Assistant is an app that helps sales teams present finance products during the sales process. Our top performing dealers use an iPad to walk customers through the F&I Assistant app in the showroom. The F&I Assistant app then briefly takes the customer through all of the finance products your dealership offers, using short, easy to understand videos. This not only buys the salesperson time, but also prepares the customer for the F&I process. Our partners have reported multiple benefits, such as:

Increase Product Penetration

F&I Assistant gives dealership employees the tools and data they need to sell more F&I products with ease. Statistics show that people who watch videos are 181% more likely to buy than non-viewers.

Increase Customer Satisfaction

F&I Assistant keeps customers engaged, informed, and active throughout the entire F&I sales process increasing CSI (Customer Service Index) and creating lifelong, happy customers.

Know Exactly What Customers Want

F&I Assistant lets you know what products customers are interested in before they even enter your office. F&I Assistant gauges the customer's interests based on their responses in the app.

Save Valuable Time

F&I Assistant gauges customer interests early on in the sales process and gets them in and out in half the time. No more waiting around for hours.

Increase Revenue Per Car

Increased product penetration naturally means more revenue per car, but F&I Assistant also helps decrease chargebacks by keeping customers informed and engaged.

Increase F&I Compliance

Never worry about your F&I compliance again. F&I Assistant informs each and every customer about their options and makes sure your dealer stays on top of its compliance without human error.

Get Started Today!

We’d love to help your dealership increase its product penetration and customer satisfaction. Click the play button above to get started today!

Message From One Of Our Founders

Want to increase your F&I Profits
with our easy-to-use app?

We’d love to help your dealership increase its product penetration and customer satisfaction. Click the button below to get started today!

Get Started Today!

Meet Our Founders

Our unique management team consists of auto enthusiasts that have years of experience in both the dealership and the technology industries.
Jonathon Dunford

Jonathon Dunford


Jonathon is both a car enthusiast and a technology aficionado. Jonathon oversees the programming team, designs new features, and develops upcoming software solutions. Utilizing his years of experience in the technology sector, he stays on top of industry trends and the latest software breakthroughs.

Taylor Sanger


Taylor Sanger has redefined the automotive online marketing, sales and events based industry for years before Co-Founding his current venture: F&I Assistant. Taylor studied the car buying process, customer needs, and dealership weaknesses before developing the idea that evolved into F&I Assistant.

Get Started With F&I Assistant Today!

Interested in learning how you can implement F&I Assistant and watch your F&I department's revenue skyrocket? Submit your request in the form to the right, and we will get back to you in the next 24 hours!

Located in the USA!

P.O. Box 946 Odessa, FL 33556


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